- Products & Services
Sinefo Group is a diverse media group that offers a full suite of advanced digital solutions for key stakeholders in the sports industry. We partner with national and international sports federations, leagues and clubs, individual athletes, brands, marketing agencies and media companies to help them improve their marketing activities and add significant value to their brand.
Sinefo Group enables the sports industry to grow and enhance all activities through innovation and operational excellence by addressing the main areas of sports marketing.
We operate on 5 continents, with a particular focus on emerging markets, where we are strengthening and revolutionising local sports industries. Our digital ecosystems are backed by innovative technology that is adaptable to different geographical, cultural and tech environments.
Our mission is to foster inclusive growth, especially in emerging countries. For this purpose, Sinefo Group is developing a cutting-edge digital ecosystem for the sports industry, with an array of digital solutions and services that cater to every sector of the sports industry: teams and federations, fans, brands and media companies.
Sinefo Group’s goal is to help grow and enhance brand engagement for those who have special interests in the sports industry, addressing the main areas of sports marketing:
"Sports can be a powerful medium for social and economic change: it can be utilised to bridge cultural gaps, resolve conflict and educate people in ways that very few activities can"
Today, the sports industry holds huge and lucrative opportunities for brands and businesses to match their marketing messages on a global level. Sports can bring people together based on their interests and create a new kind of dialogue between athletes, fan communities, brands and other stakeholders in this industry.
The commercial sports market has developed enormously in recent years — consumer and fan behaviour all over the world is driven by the rapid advances in technology, which leads to decision makers significantly changing their business models, strategies and activities across multiple channels, online and offline. Sports organisations, brands and decision makers are constantly looking for new tools and better ways to promote events, activities, teams and individual athletes.
Through a wide range of sports services, Sinefo enables brands and organisations to add value and create an attractive product for fans and partners.
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